The fashion industry is set to undergo its biggest operational change in history. The rising cost of unsustainable business practices and the potential for mass customization of products made on demand are two primary driving forces. Many companies are already at an inflection point: change or wither.
For media inquiries please email media@patternautomate.com
Strong competition & rivalry
Low barriers to entry
Strong customer demand
Extremely aggressive marketing
Mass manufactured, standard sizes
Short seasonal shelf life
High product turnover
Abundance of end-of-life dead stock
Financial write-downs of dead stock
Reputational cost due to liquidation
Unstainable environmental cost
Sales and profit at dire risk.
There are two problems:
The Market, Product, and Profit situations encourage overproduction of which results in significant dead stock, and
Fashion production processes, technology, and skill sets are geared to mass manufacturing of pre-made inventory in standard sizes.
Mass customized products, made on demand would mitigate these problems, but technology shortcomings have limited the viability of this option…, until now.
Links
The solution is to automate mass customization fashion products to make it economically profitable for companies to switch. Economic incentive to change to fashion products made on demand and customized to body measurements is a more powerful motivator than social pressures alone. Deadstock can then be eliminated.
Ⓒ Pattern Automate
3250 Bloor Street West 6th Floor, Toronto, Ontario Canada. M8X 2X9
